Before discussing social media marketing, we need to know what social media is actually. Social Media is a medium through which people and societies communicate with each other, bring their information, their ideas, their messages, images, videos and many things to each other. Social media is an electronic communication between people and communities. Although there are thousands of social media channels in the world but YouTube, Facebook, Instagram, Twitter, LinkedIn, Quora and Pinterest are some of the well-known social media.
Social Media Marketing
“Social media marketing where you use channels that were not made for business, but now there is an opportunity to promote the business. In these channels we promote business and advertise. If we talk about business and advertising in social media, it is called social media marketing.”
“Social media is not just a marketing platform, it’s an important tool to connect with customers and build genuine relationships with them.”
When the social media platform was created it was not intended to promote a business but today social media has become your digital identity whether personal or business needs, social media plays a significant role in reaching people. Today social media is an important part of digital marketing.
In social media marketing, you can advertise your business on YouTube, Facebook, Instagram, Twitter, LinkedIn, Quora and Pinterest. Social media marketing proves to be very beneficial for your business. You can promote your business and brand through social media platform. Every social media has a different advantage; you have to identify which is the best social media network for your business.
So first of all, we should know which social media is better for business to business. If you have a b2b business, then the best platform for you will be LinkedIn and Twitter. So these are two platforms that you can use for your b2b business but out of these two, LinkedIn is better for b2b business.
Now let’s see which social media platform is best for b2c business. The best social media platform for b2c business is Facebook, Instagram, YouTube and LinkedIn. YouTube works for both b2b and b2c business. You have to identify what kind of business you have, accordingly you have to choose social media platform.
How you can increase your users and customers on social media?
First of all, add a professional profile picture related to your business. Mention everything related to your business in your profile so that people know what you do and what your business is? Keep in mind if you are providing some valuable service to audience and they are impressed with your content then they will start following you. So our main objective here is how to increase your customer base or followers through social media. For this, you should find such people which are related to your filed or industries.
To increase your fan base, you can tweet, post, share, comment on Facebook or Instagram, ask questions, answer their questions and try to connect in this way because in the beginning it is very difficult to grow. Focus on building your profile in the beginning. Start providing value to your followers. Give solutions to them, talk about their benefits. When you give value to your audience, your brand will start developing within a few months and then you can promote your service, products or business.
Social Media Marketing Strategy
For social media marketing, first you need to focus on the goals. What do you want? Bringing traffic through it, brand awareness, SEO link building, conversions or direct sales. When you do social media marketing, you will definitely have a goal. You have to be very clear in terms of the goal, only then you will get the effective result. After selecting the goal, the prospect has to be identified. Do we have to target the existing customers or do we have to penetrate into the new market? Your mapping plays an important role.
As long as your mapping is not good, you will not be able to run social media smoothly. We have to decide which platform is good for us, be it YouTube, Facebook, Instagram, Twitter, LinkedIn, Quora or Pinterest. Each platform has a different role and demographic. According to the way in which you have to reach, you have to choose the respective platform. Customer engagement is possible only through the right platform and unique content.
Social media marketing does not mean that you have created your channel and forget it. You have to create channel and build communities, you have to build relationships with influencers, you have to see how to promote your product with popular branded channels and you must do social participation and customer service.
Social media marketing is not a free tool, in order to do marketing; we have to pay to the respective platforms to promote our business, product or service. There are many approaches to social media, when you do social media marketing there are many approaches involved. You can use popular branded channels, influencer outreach, social selling and customer service to promote your business.
Today, social media has become a very powerful platform for marketers. There is a lot of purpose for which companies use social media marketing. A lot of online platforms have also grown through social media marketing. I have explained you the concept of social media marketing in a very simple way. Hope you understand. Very soon i will write an article in details on every social media marketing tool.
I hope you liked this post. If you have any questions, you can comment. I will always try my best to reply to you.