What is Twitter Marketing and How to Use Twitter to Grow Your Business?


Twitter marketing is an easy way to promote your business. A marketing strategy for Twitter is an arrangement that is around creating, distributing and circulating content to your client, followers and audience.

Through Twitter ads, you can perform many business activities. You can promote new products, generate leads, create brand awareness and many such marketing activities can be done through Twitter Marketing.

What is Twitter?

“Twitter is a social networking site, through which you can send short stories or messages to people.” This short stories and messages are called tweets. The tweet is a short message containing only 140 characters. Therefore you cannot write a tweet in more than 140 words. In this, we have to express our thoughts in minimum words.

Twitter has more than 330 million monthly active users and they interact on many trending topics and day-to-day life activities. If you follow someone on Twitter, their tweet will appear on your timeline.

Politicians, athletes, celebrities and social activist use twitter the most. Twitter is a best platform for B2B business. Through Twitter, you can promote your business very effectively.

How to create a Twitter account?

Twitter is easy to use. To use this platform, you need to type Twitter in the browser. Then click on the first link. On the right side, you will see the option to sign up and log in. Click on Sign up button. Enter your full name, email address, password and click on the sign up button.

Now you have to enter your mobile number and click on next and verify the mobile number with OTP. As soon as you verify your mobile number, you have to choose a username. After that you have to select the topics of your interest and click on continue. After completing all these processes, you will be taken to the dashboard of your Twitter profile. Here you have to verify your email id.

Now you can change profile photo and cover photo from “profile and settings”. You can write about yourself, mention your website and even change the theme.  

How does Twitter work?

In dashboard you will see the tweets of your chosen topics or those you have followed. You can like their tweet and also retweet. If you like a message and you share it on your Twitter profile, it is called retweet. Like we share on Facebook, similarly we retweet on Twitter. If you retweet a message, your followers will also see that message.

From the search bar of the dashboard you can search for anyone, follow them and send messages. If you follow someone, everything they tweet appears in your timeline. Twitter is a trusted platform for brand awareness, huge traffic and to promote your business at national or international level.

Most importantly “hashtags” are used certainly when tweeting on Twitter and these hashtags are related to trending topics. By using Hashtag, its reachability will reach to people who are using the same hashtag in their tweets.

On Twitter you have to be proactive to establish your brand value, tweet time to time, you have to share information which is beneficial to the users. You can share information related to your field and as well as use Twitter analytics, so that you can know in which field your followers are interested.

What is Twitter Ads?

Through Twitter ads, you can perform many business activities. You can promote new products, generate leads, create brand awareness and many such marketing activities can be done.

Campaign Objective in Twitter Ads:

To run ads on Twitter, you must login to your Twitter profile. For that, you have to type “Twitter ads” in the browser and click on the first link “ads.twitter.com”, then you will landed on the campaign objective page. Here you can see the campaign objectives by clicking “create campaign” on the right side of the dashboard.


Here various type of campaign objectives are available such as reach, video views, pre-roll views, app installs, website clicks, engagements, followers and app re- engagements. From here you can choose the campaign objectives according to your requirement.

Here you will see eight objectives, which are summarized as follows:


In Reach, Twitter will optimize your post in such a way that more audience can see it. Reach means more impressions on your tweet. Your tweets reach as many people as possible. Here you have to pay for impressions not on clicks.

Video Views:

If you have uploaded any of your video and want more views on it. Then you can choose the video views objective. Here your video will auto play when the user scrolls. This increases user engagement. Here you have to pay for the number of promoted video views.

Pre-roll Views:

Pre-roll views objectives offer promoters the ability to run video advertisements in front of share-commendable video content on Twitter.

App Installs:

If you have an app and want maximum apps to be downloaded then you can run this campaign. Here you have to pay on the number of app clicks and installs.

Website Clicks:

If you have a website and want to increase your sales through it. Then you can promote your website, for this you have to mention the link of the landing page of your website. So that the user goes to that page and conversion takes place from there.

If you have an e-commerce website, if your website has a registration form, if you have created your download website, if you have a brochure on your website and users can download it, then you can run this campaign. Here you have to pay on website link click.


The purpose of engagement is to have maximum engagement on your posts. That means more conversations, retweets and more comments.


If you want to increase followers on your profile, you can run this campaign. Here you have to pay on the number of followers. That means, you have to pay according to the number of followers you get.

App re-engagements:

After running an app installs campaign, when you have some audience, you have some active users of your app, then you can run the app re-attachment to retain your customer.

In short, before running any campaign it is necessary that you have to understand the purpose of the campaign in depth. Only then you will get exact result.  

I hope you liked this post. If you have any questions, you can comment. I will always try my best to reply to you.

4 thoughts on “What is Twitter Marketing and How to Use Twitter to Grow Your Business?

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