What is Social Media Automation and What are its Benefits?


“Social media automation is a process through which we optimize social interaction with the help of automated tools.” Today, it is very difficult to grow any business without social media. To promote your business online, it is very important to stay active on social media and post regularly.

But posting on various social media, checking messages, checking comments and checking everything on each platform becomes difficult and thus your entire day will be ruin in managing your social account, due to which you will not be able to focus on business but we can easily manage it with automated tools. 

Social media automation tools are the only way to maintain a balance between business and social media. With the help of social media automation tools you can post to multiple social media profiles simultaneously, you can set the date and time and accordingly your post will be published.

Your social account can be anywhere like Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Quora etc. But you can manage all in one place through automated tools and these processes are called social media automation.

You can schedule any post and even you can schedule 10-15 days post in a single day and once you set the date and time, your post will continue to be published, which will not require your physical presence. This will save your time and as well as keep your presence on social media platforms. This will definitely boost your business. So it is an important tool through which you can easily manage all your social accounts in one place.  

What are the best social media automation tools?

With the help of social media automation tools, you can manage all your social media accounts in one place. You can schedule posts, reply to messages and view notifications in one place. Using social media automation tools, we can automatically share any content on social media.

Here I am going to describe about some popular social media automation tools, using which you can post on all social media platforms simultaneously, schedule and you can also check the performance of the post.

Postcron, Buffer, Hootsuite, CoSchedule, SocialPilot, Sprout Social, socialoomph are some of the popular social media management tools that you can use.


Buffer is a social media management tool. With the help of Buffer, you can post to multiple social media profiles, you can schedule according to your need. You can set the date and time of your post and the post will be published automatically.

To create an account on buffer type “buffer” on the browser and click on first link. Then you have to click on “Get Started Now” button. You will see different plans in this but we will use the free plan. You can add up to three social accounts to this free plan and schedule only 10 posts on one account.

Click on “Get Started” button to create an account. Then enter the email id and password and complete the sign up process. You will then redirect to the buffer dashboard. From here you can connect your social profile. Now social media has to be authorized by clicking on its icon. You can then click on “Share Now” or “Schedule Posts” accordingly. In this way you can post on your social media.


Postcron is one of the best social media automation tool to Schedule Posts. Using this, you can automatically share any content on social media. If you have ready post, you can schedule it, you can post whenever you want and your post will be delivered automatically on all social media platforms.

To create an account on postcron type “postcron” on the browser and click on first link. Now click on sign in with Google. As soon as you login, you will redirect to the postcon dashboard. Here you have to connect the social media account where you want to share the content. You can add a maximum of 6 accounts in postcron’s free plan. If you want to add more accounts then you have to buy their premium plan.

Similarly, you can login to Hootsuite, CoSchedule, SocialPilot, Sprout Social, socialoomph and use it. The login process is almost the same across all automation tools.

What are the benefits of social media automation tools?

The purpose of social media automation is to make your business reach the maximum number of people on all your social media platforms as per schedule. If you want to popularize your website, brand, product or service and have heavy traffic on it, social media automation tools can play an important role.

Today, most businesses consider social media to be a great tool for branding and traffic and to save time. It has many benefit, some benefits are as follows –

  • Brand Awareness
  • Relevant Users
  • New Customers
  • Traffic
  • SEO Links
  • Conversions
  • Instant Feedback from Customers

Today, social media has become a very powerful platform for marketers. There are many purposes for which companies use social media management tools. Most importantly, a lot of online platforms have also evolved through social media.

I hope you liked this post. If you have any questions, you can comment. I will always try my best to reply to you.

One thought on “What is Social Media Automation and What are its Benefits?

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