Every day millions of people in the world use the Internet. In the last few years, the way people shopped has changed completely. Now as before, people do not go to the market and buy goods, rather see goods from online shopping websites and shop online if they like. That’s why people who do business like running clothing store, grocery store or toy store their business has slowed down due to online shopping websites. In this era of digital marketing it has become very difficult for those people to do traditional business.
To deal with such a situation, we should resort to digital marketing. Finally we are going to explain all these questions here, so keep read till the end.
What is Digital Marketing?
“Digital marketing is done through internet, computer and electronic devices. Through which any company can market it’s product and reach it’s target customer in a very short time.”
In simple word, promoting your business, products, services or website on a digital platforms is called digital marketing.
When a company launches its business or a new product, then it’s marketed to reach a lot of people. “Marketing means connecting with your customer at the right place and at the right time and in Today’s era, you have to connect with your customer at the place where they spend all their time and that is the Internet.”
Almost all categories of people use the Internet in the world and it’s constantly increasing every day. Whether it’s small or big company, now everyone uses internet for marketing. The way a company promotes the advertisement of its products with big posters, banners and pamphlets; in the same way online internet marketing or digital marketing can also be done.
The purpose of both offline marketing and online marketing is to reach as many customers as possible. In offline marketing, more money is spent on advertising the product but digital marketing allows you to reach people all over the world at a very low cost.
Why Digital Marketing is Important? Where and How Digital Marketing is used?
Digital marketing is a simple way to reach customers by digital technology. When there was no smartphone, then people used to use TV, Newspaper, Magazines and Radio then in all these places, countless companies used to advertise their products and promote them and people used to buy products from the market after seeing those advertisements.
But in this era of smartphones, most people, especially the youth spend all their time on Facebook, WhatsApp & Twitter. Watch videos from YouTube instead of TV, listen songs on different types of apps instead of radio and read online blog instead of newspaper. This is why companies are now advertising their products in digital ways and promotes the same places where most internet users are found. Through digital marketing, the company helps its products reach more customers.
Earlier it used to take time for people to go to the market to like and buy goods but now, in less time, people are able to shop their favorite goods from the Internet sitting at home. Digital marketing is benefiting not only customers but also merchants in doing business because it is able to connect with more customers in a very short time which is accelerating their product sales. The demand for digital marketing is getting more visible in the present time because digital marketing brings more profit at a lower cost.
Why Digital Marketing?
High Reach – We can reach more people in less time.
Cost Effective – We can promote our business at very low cost.
Target Relevant Customer – We can show our ad to the exact audience to whom we want to show our ad. Targeting is easy in this method.
Higher Engagement – We can engage many people at low investment and also can get organic traffic.
Better ROI – The investment we make will get good returns.
Digital Marketing Strategies:
Here we will see what concepts we need to focus on in digital marketing.
SEO: If someone is searching our website or related keywords on search engines, our website comes in the top rank. SEO is the process of getting our website in the top rank organically. Google uses about 200+ factors to determine which website to show at the top of search engine. Quality content and quality link are very important to rank in the top of search engines.
Whenever we start the SEO process, we do not get instant results, we have to work on that particular project for at least 3 months. The main 3 factors of SEO are Keyword research, On Page SEO and Off Page SEO. If you follow these factors, the result will be 100%.
Paid Advertising: If any start-up wants to grow their business immediately then paid advertising is a good way. Personally I would like to advise new start-ups to pay attention to SEO as well as paid advertising in the first 3 to 6 months which will help them succeed in their business.
Pay Per Click: On the pay per click platform, we create an ad on the keyword base. Conversion here happens very quickly, but competition is also high, so the cost per click is very high. PPC (Pay Per Click) means that we will pay Google if we get a click on our advertisement.
There are other ways of Paid Advertising like Search Ads, Display Ads, Shopping Ads, Video Ads, App Ads, Smart Ads and Re-marketing.
Paid Advertising we do with Google ads. For more information, you can read the details post on Google Ads.
Social Media Marketing: The main objective of social media marketing is to increase your company’s brand awareness and customer engagement. Through this we create leads and also increase sales. There are two aspects of social media marketing, one is organic social media and the other is paid social media marketing. In today’s era, both are important.
I have explained the main aspects of digital advertising / marketing here; you will find many other posts like this on our blog in detail.
I hope you have got what is digital marketing and all the information related to it’s use. It has always been my endeavor through our blog you can get complete information on the given topic. So that you don’t have to go anywhere else.
If you have any questions, you can comment. I will always try my best to reply to you.