What is Quora and Why You Should Use Quora in Your Digital Marketing Strategy?

Quora is a question and answer website. It’s a platform where you can ask any question and also answer a question asked by someone else. It is a very popular Q & A website, today its Alexa rank is 242 worldwide and 44 in India. This is a big deal in itself.

People come to this website, they ask questions to clear their doubts and people who have knowledge in that particular subject answer that question.

If you are aware of something, if you answer a question related to your niche and people like your answer, then they start following you, that way you can make your identity and build your brand.

Nowadays everyone definitely has some knowledge, which they share with people and help them and in this way they also enhance their knowledge. If you also want to share your knowledge with someone, help people, build your identity, then Quora is a great platform.  

Almost all types of subjects are available on Quora, you can choose any subject according to your knowledge and experience. Let’s see how to create an account on Quora.

How to Create an Account on Quora? 

Quora is easy to use. To use this platform, you have to type Quora in the browser. Then click on the first link. On opening the website, you will have to create an account on Quora, here you will see two options, “continue with Google” and “Continue with Facebook.” You can sign up by clicking on any of the options or you can create an account by clicking on “continue with email.”

After signing up you have to select any 10 subjects. You can choose those topics according to your knowledge and interest. Then you have to choose spaces, just like Facebook has groups, Quora has spaces. In this you have to select at least 5 spaces. After selection, click on Done, which will bring you to the homepage.

You can easily reach thousands and millions of people by joining the right spaces and if your activity and engagement is good then you will get the attention of the people, thus you will be able to promote your blog or business.

How to Use Quora?

After the sign up process, you will be redirected to the homepage, here you have to complete your profile. On the right side of the homepage, under Add Question, you have to click on Avatar, where your profile picture is going to appear.

In which you have to add your profile credentials, description and a photo. You have to upload your photo by clicking on add photo. In profile credentials you have to write about yourself, in which you have to make a good expression about yourself and mention the link of your website and social media. The stronger your profile, the more likely it is to attract people’s attention.

On the homepage, you will see some questions and their answers. Which are of your interest and only relate to the topics that you have chosen. Here you can read the answers to the questions and also answer them.

If you find the answer to a question is helpful, you can Upvote to appreciate it. But if you don’t like the answer, you can also Downvote it. If you have any doubt, you can comment.

There are many experts on Quora whose questions or answers are unique. If you are influenced by someone and want to keep getting notified of all their questions or answers, you can follow them. For that, you will have to go to the profile of the concern person and click on the “Follow” icon as well as “Notify Me.”

If you want to answer any question, then you have to click on the answer icon. As soon as you click on the answer icon, you will see many questions. You can answer the question by clicking on it. And if you want to ask any question then the same procedure has to be followed.

Why You Should Use Quora in Your Digital Marketing Strategy?

You do not get paid for writing the answer in Quora and if you are not getting money, then why would you write an answer to the question?

Here we do not answer the question for payment, we write the answers to the questions so that we get backlinks. But Quora gives you “no follow backlinks”, this backlink doesn’t give much benefit, then why should you still use Quora?

“No follow backlink” and “Do follow backlink” both are essential to rank any website. And Quora is a platform where you can write an answer to a question and generate a backlink.

You should use it because, Quora is a high authority site and has 300 million monthly active users. Which helps you to get direct traffic. If you have a blog or business and want to promote it online, want regular visitors, huge traffic, then Quora will help you to get traffic.

If you use Quora in a genuine way, you will get traffic as well as your authority will build because when you answer someone’s questions. They will trust you, follow you and they will also visit your website. In this way you can promote your business, website or blog.

In research I have found that this is the best way to get more clicks, more views and organic backlinks to your content. You will not receive money directly from Quora but it boosts your online assets, which will drastically increase your revenue.

I hope you liked this post. If you have any questions, you can comment. I will always try my best to reply to you.

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