YouTube is the second largest social media platforms in the world with billions of users and about 5 billion videos are watched every day on YouTube. It’s a very good medium to marketing your talent and yourself.
How to optimize YouTube channel: YouTube is tightening its policy so that only Genuine Content Creator can survive on YouTube. You must know the rules and regulation of YouTube before starting a channel. If you do not know the rules and regulations and if you make a mistake on YouTube in today’s date, it can be very costly for you.
YouTube has set a target of 1000 subscriber, 10000 views and 4000 hours watch time. Whatever new content creator comes, they will have to fulfil this target first and only then they can register in YouTube partner program. This means that you will not be able to earn until you achieve this goal. Remember that if your video quality and marketing strategies is right then you can easily achieve this goal.
How to Optimize YouTube Channel and Videos for Better Visibility?
Here I will explain to you, how you can optimize your YouTube channel. Whatever YouTube channel you are starting, you should give it a unique name related to the content of your videos. Do not copy anyone, if you have enough knowledge related to the particular area on which you are going to make a YouTube video then you will surely succeed in the field of YouTube but by copying someone you will not sustain in this field. Being inspired by someone is a different thing, but imitating someone is not a good thing.
Optimization Tips for YouTube Channel and Videos:
Trending Topics:
If you have a new YouTube channel then you should make videos on the trending topics that viewer would like to watch; which will help you to gain subscribers. Marketing trends is an important factor to increase subscribers. Once you achieve your goal, after that you can start making videos on the normal topics.
Content:
You have to deliver unique content that looks good to the viewer and is useful to them. You have to keep making good content consistently. To succeed on YouTube, you need to create content on regular basis. Regular in this sense, you have to post 2 or 3 videos in a week or 1 video on every day. When people watch your videos more, the watch time will increase and your videos will rank. You have to give time, nothing happens automatically. If you take it as work, it will start giving you revenue. You did not get success overnight.
Video Quality and Length:
Your video content, quality and clarity should be good. If the noise of the video is not clear, people will not be interested in your video. They will skip it immediately. There should be good sound quality and clear voice for which you can do video editing. Upload at least 10 to 12 minutes video so that your videos watch time will also be high. Do not compare yourself to anyone, keep working, be patient, then your channel will definitely grow.
Thumbnail:
Always use light colour in it. Thumbnails should be attractive and more clickable so that viewers click on it.
Tag, Title and Description:
Fill your tag, title and description box properly and enter related content. Keep the search trend in mind and choose the tag and title that will help to promote your channel. This will place your video at the top of the search. Title is a very important segment of your video, use capital letter in it, I mean use the capital letter for the first letter of the word and write at least 80-85 words in the title. Never leave the description box empty, remember that description affects your search ranking. Description should be around 100 words. This is key tactics for the SEO of your video.
#Hashtag:
Hashtag are primarily used to reach the maximum number of people and to get their opinions or advice. You can easily promote your channel and videos, for which you need to add your #hashtag to the channel keyword without spaces. Then you have to announce #hashtag in your next video and reply to the comment with your #hashtag. You have to do this on every social media platform. By doing this, users will be gradually engage with your videos, which will give a boost to your channel.
Comments:
Always respond to audience comments and whenever you make a video, ask the audience at the end of the video that what you liked in this whole video, or on which topic would you like to watch the next video? The number of comments on your channel is important. The comment section is a part of the engagement. It helps a lot in SEO.
If you want to grow your business then video ads is a very good platform. According to sources, video ads get 50% more conversion than other ads. You can run video ad campaign on Google ads platform.
YouTube is the second largest search engine today; which keeps a lot of traffic on YouTube. It’s a digital media where you can promote your product by video advertising and we can also use YouTube for brand awareness. You must have noticed that whenever you watch any video on YouTube, you see the advertisement in the starting or on middle of the video.
It is actually a marketing video of a company’s product that people watch and are attracted too. A large number of viewers abide on YouTube which makes it easy to earn. Our marketing strategy must be correct. Today, lots of marketer is taking advantage of YouTube platform through video marketing.
Here I have tried to highlight every aspect related to YouTube optimization. Hope you liked this post. If you have any questions, you can comment. I will always try my best to reply to you.
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