What is Google Analytics and How to Install Google Analytics in WordPress?


“Google Analytics is a free tool from Google that you can use to track and analyse your website.” Whatever users come to your website, you can know how they reached to your website.

Google Analytics provides us website traffic and traffic source data. In Google Analytics, we not only get information about how much traffic there is from the search end, but it also shows how much traffic is from direct, organic and social media. You can create a Google Analytics account for websites and mobile applications.

What Types of Data are Available on Google Analytics?

Google Analytics is a very important tool and has many features. To go to Google analytics, you have to type in browser, analytics.google.com

If you are using Google analytics for the first time then you have to sign up.

There will be no data show in the new account.

google-analytics-blank data

Within 24 hours you will see data related to your website similar to the image below.

Here in home screen you are getting information about how many users visited the website in the last 7 days, how many sessions happened, what was the bounce rate and the average duration of each session.

google-analytics-screen shot

Users: The count of users indicates how many people visited your website in the last 7 days.

Sessions: Sessions indicate the number of times visitors have visited your website. The maximum time for a session is 30 minutes.

Bounce Rate: Bounce rate means the percentage of a visit that came to your website and went back without reading any content or page.

Session Duration: The session duration indicates how long a user viewed your website or read its content in a session.

The data being shown on the home screen is only of a week. You can filter it and view as per your requirement. But for complete information you have to understand the side bar very well.

I am describing here every feature of the side bar. Which will give you complete knowledge of Google Analytics, so read it carefully.

Here you will see 6 reports under Home i.e. 1) Customization, 2) Realtime, 3) Audience, 4) Acquisition, 5) Behavior and 6) Conversions.


Google Analytics gives you the option to create your own custom dashboard so that you can view different information on a single screen. By clicking on the custom reports on the Dashboards Tab, you can add different types of widgets and view Google analytics reports in one page.


In the Realtime Tab you get information about locations, traffic sources, content and conversion of the traffic coming to your website in realtime. Realtime means when you are viewing your website’s report in Google Analytics.  


In the Audience Overview Tab, you will see a data of one week. Here you will see all information about total users, new users, total sessions, average number of sessions per visitor, total page views, pages per session, average session duration and bounce rate. The Pie Chart will let you know how many new visitors and old visitors have come to your website.

From the Active Users Tab, you will know how many users have visited your website in the last 1 day, 7 days, 14 days and 28 days. User Explorer gives you all the information about individual users. Google assigns a unique user id to each user who visited to your website. By clicking on it you can see when, how often and from which device the user visited to your website.

The Demographics Tab describes the age and gender of your website’s audience. By clicking on these two tabs, you will get to know which age group people visited your website and how much time they spent. The Interests Tab tells you about the online behavior of your website visitors. Then there is the GeoTab, in which you can see the language and location of the visitors of your website. By clicking on the language, you can see the language of the visitors and by clicking on the location. You can see the visitor’s country as well as their city.

In the Behavior Tab, you will know how many percent of visitors to the website are new and how many percent are there who have visited your website before.  By clicking in Frequency and Recency, you can see how often and after how many days a user is coming to your website. In the Technology Tab, you can gather information about your website visitors Browser, Operating System, Screen Resolution, Screen Colors, Flash Version, java support and visitors network.

By clicking on the Mobile Tab, you will know which type of device or mobile users visited on your website. In the Benchmarking Tab, you can compare the performance of your website with other websites of the same category. By which you will know how your website is performing and how much improvement is needed. In the Users Flow, you get an idea of how the visitors move on your website, how they move from one page to another and how many pages or which pages they have visited.


On clicking in All Traffic of Acquisition Tab, you will know from where traffic is coming to your website, in which you can see how much traffic is coming from which website or search engine and how it is behaving. If you run an advertising campaign for your website, you can learn about your advertising campaign through Google Ads Tab. In the Google ads tab you can find all the information related to all campaigns, keywords, search queries and specific times of the day etc.

The Search Console Tab gives you information about how much traffic your website has received from Google search, which page got the traffic, what was the behavior, how long did they stay on your website, from which country your website got traffic, from which device got traffic and what did they type in the search engine to get your website’s name. The Social Tab shows from which social media platforms your website got traffic and they landed on which page of your website. The Campaign Tab provides information about traffic from your campaign.


On clicking Overview Tab under Behavior, you will see some common metrics such as Pageviews, Unique Pageviews, Average Time on Page, Bounce Rate etc. By clicking on Behavior Flow, you will know that on which page the user is visiting after landing on the website and how much time they are spending on that page. Site content let you know from which page the user has entered the website, how they exit and what is bounce rate of each page.  

Landing Pages describe how users visit your website for the first time and by clicking on the exit page, you will be able to know from which page the user has exited your website. You can see the page speed of your website in the Site Speed tab and can compare it with other metrics on the website.

If your website has a search facility so that users can easily search for any topic within your website. That data will be visible to you in the Site Search Tab. In this section, you will see all the data used by the site search. Which terms were searched by the visitors and which page was viewed more etc.

The Events Tab let you know how much the visitors are interacting with the page content of your website. If any visitor is reading a page in your website then what percentage of it is scrolling? In the Event Flow Chart you can see how users interacting with your page. Publisher Tab shows information related to AdSense. Experiments Tab is a good platform to test different types of content and user experience.


The Conversion Tab is about setup and tracking different types of goals.

How to Install Google Analytics in WordPress?

To register in Google analytics, you have to type analytics.google.com into the browser; on clicking the signup button you will see a page like this –


Here you will see two options Website and Mobile App. Through this you can connect analytics to your website or mobile app. Here we will connect the website. In the Account Name you have to give the name to the business website that you are linking to. In Website Name you have to enter your website name which you want to track.

You have to enter your website in the Website URL but keep in mind if your website is not secure then enter http and if you have obtained your SSL certificate then enter https. Then select your industry category from the drop down box.

Select the country in the reporting time zone, the time zone will be set automatically as soon as you select your country and there are some check boxes that give different types of access to Google, you should read them and select them as needed and then click on the tracking ID button.

Now you will get the terms and conditions form where you have to select your country. Accept the terms and conditions by clicking the i accept button.

Now a new page will open in which you will get tracking ID and global site tag. You need to add it to your website so that Google Analytics starts analyze your website. You have to copy the global site tag, for this go to the appearance of your website dashboard and click on the theme editor, go to the header.php & paste it under the head tag and click on update file.

If your website is built on WordPress. Then you can easily connect your website to Google analytics with the help of the plugin.

After completing all these processes, Google Analytics will start working. You can customize it according to your requirement. I have tried to explain every aspect of Google Analytics closely, hope you liked this post.

4 thoughts on “What is Google Analytics and How to Install Google Analytics in WordPress?

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